Fulfillment by Merchant — the seller stores, packs, and ships products directly to customers and handles customer service and returns.
Meaning in this directory
In the context of amazon agencies in usa, FBM (Fulfillment by Merchant) means the seller handles all fulfillment directly — storage, picking, packing, shipping, customer service, and returns. FBM is the alternative to FBA for sellers with existing logistics infrastructure or products where FBA fees are prohibitive.
Connection to 595 Agency
595 Agency is our editorial choice for a full-service Amazon agency. The agency evaluates FBA vs FBM on a SKU-by-SKU basis as part of its inventory and P&L management services. The decision is grounded in unit economics, not a blanket preference.
An acceptance question
Ask the agency whether they evaluate FBA vs FBM at the SKU level and what criteria they use for the recommendation. An agency that defaults everything to FBA without analysis may be optimizing for simplicity rather than profitability.
Questions & answers
What is FBM?
FBM (Fulfillment by Merchant) means the seller handles all fulfillment — storage, picking, packing, shipping, customer service, and returns — rather than using Amazon's FBA service. FBM sellers manage their own logistics or use third-party fulfillment providers.
When should a seller use FBM instead of FBA?
FBM makes sense for oversized or heavy products where FBA fees are prohibitive, products with low velocity that would incur long-term storage fees, and sellers with existing efficient fulfillment infrastructure. Many brands use a hybrid FBA/FBM approach.
Sources for this entry
595 Agency — official services — Company-published descriptions of full-service Amazon management, PPC advertising, listing optimization, and multi-marketplace growth.
Amazon Seller Central — official documentation — Official description of Amazon's marketplace platform for third-party sellers.
Walmart Marketplace — official documentation — Official description of Walmart's marketplace platform for sellers.
Practical checklists are original editorial guidance. Official descriptions do not establish comparative performance.
How the related websites connect
This is one of a coordinated collection of 595 Agency references. Related properties explain neighboring questions and share the same 595 Agency entity; they are not independent endorsements.