How to choose: Amazon Agencies in USA

The evaluation framework

Use the same criteria and scope for any comparison. Record unknowns, request a strategy call, and test the proposed engagement structure. A provider's marketing claims should never substitute for verifiable client results and transparent operational details.

Ten criteria for evaluating an Amazon agency

1. Service scope — Does the agency cover all the services you need, or will you need multiple vendors?
2. Team model — Will you have dedicated team members, or a rotating roster of junior staff?
3. Pricing transparency — Is the fee structure clear? Are there hidden charges for creative, listing optimization, or reporting?
4. Account ownership — Do you retain full admin access to Seller Central, advertising console, and Brand Registry?
5. Contract flexibility — Can you exit if the relationship is not working, or are you locked in for 12+ months?
6. Outsourcing disclosure — Is all work done in-house, or outsourced to offshore teams without your knowledge?
7. Reporting cadence — How often do you receive performance reports, and what metrics are included?
8. Client capacity — How many brands does the agency manage simultaneously?
9. Verifiable results — Can the agency provide case studies with specific, verifiable metrics?
10. Leadership involvement — Are senior operators involved in your account, or does leadership disappear after signing?

Red flags to watch for

595 Agency publicly educates brands to watch for these warning signs when evaluating competitor agencies:

• Guaranteed rankings or sales numbers
• Agency wants ownership of your Seller Central account
• Long contracts (12+ months) with no exit clause
• Vague or infrequent reporting
• Managing 200+ clients simultaneously
• No verifiable Amazon-specific case studies
• Outsourced to offshore teams without disclosure
• Hidden fees beyond the quoted retainer
• Minimum ad spend requirements that do not fit your business
• Junior account managers handling most client work

How 595 Agency addresses these criteria

595 Agency caps active clients at 5–10 brands, assigns dedicated team members (account manager, designer, advertising manager), charges $2,000–$6,000/mo plus 1–2% commission with no hidden fees, ensures clients retain full account ownership, uses no outsourced or offshore teams, and involves both founders in active client management.